About doKumentive
doKumentive provides AI-powered business process automation and Microsoft Dynamics 365 solutions to mid-market companies. We help businesses eliminate manual AP processing, optimize their D365 Finance & Operations implementations, and streamline their Business Central environments.
The Opportunity
You’ll be our first marketing hire and will own AI-powered lead generation for our fastest-growing revenue stream: AP automation for manufacturing, logistics, and distribution companies processing 500+ invoices monthly.
This is an AI-first role. You’ll use AI tools to 10x your output: AI-powered prospecting to identify ideal customers, AI-generated content at scale, AI-enhanced ad campaigns, and intelligent automation to nurture leads. You’re not replacing human creativity and strategy—you’re amplifying it with AI.
This is a high-impact role where your work directly translates to revenue. You’ll work closely with the founder to build AI-powered marketing systems from the ground up, test and iterate on campaigns, and establish doKumentive’s presence in the US market.
Success in this role means: By year-end, you’ve leveraged AI to generate a qualified pipeline that results in 21-27 new AP automation clients and 3-5 D365 FO & Business Central clients—output.
What You’ll Do
AI-Powered Prospecting & Lead Generation (50% of time)
- AI-Enhanced List Building: Use AI tools to identify and enrich prospect lists (finance leaders at 500+ employee manufacturing/logistics companies)
- Intelligent Outreach: Deploy AI-powered email sequences with personalized messaging at scale
- LinkedIn Automation: Use AI tools to automate connection requests, profile visits, and personalized outreach to 100+ prospects weekly
- Conversation AI: Implement AI chatbots on landing pages to qualify leads 24/7 and book demos automatically
- Predictive Scoring: Use AI to score and prioritize leads based on firmographic data and behavioral signals
- Target: Generate 15-20 qualified leads per month by Q3 (5-8 per month in Q1-Q2 as you ramp)
AI-Accelerated Content Creation (30% of time)
- AI Content Generation: Use Claude, ChatGPT, or similar to draft LinkedIn posts, ad copy, case studies, and blog posts (you edit and refine for quality)
- Personalized Content at Scale: Generate industry-specific messaging for manufacturing vs. logistics vs. food distribution
- AI-Assisted Design: Use tools to create ad visuals, infographics, and social media assets
- Video Content: Leverage AI video tools to create product demos and explainer videos without expensive production
- SEO Optimization: Use AI SEO tools (SurferSEO, Frase) to optimize content for search rankings
- Output: 15-20 pieces of content per week (mix of LinkedIn posts, ads, emails, landing page variants)
AI-Powered Partner Marketing (20% of time)
- Partner Identification: Use AI research tools to identify and score potential accounting firm partners
- Automated Outreach: Create AI-powered sequences to recruit partners at scale
- Partner Enablement: Use AI to generate customized partner marketing materials (co-branded one-pagers, email templates)
- Referral Tracking: Implement automated systems to track partner-sourced leads and calculate ROI
Requirements
Must Have:
- 2-4 years of B2B marketing experience with proven ability to generate leads (SaaS, fintech, or business services preferred)
- Hands-on AI tool experience – You’ve actually used AI for prospecting, content creation, or campaign management (not just “interested in AI”)
- AI Prospecting Tools: Experience with Clay, Apollo.io, Instantly.ai, Smartlead, or similar platforms for building lists and automating outreach
- AI Content Tools: Comfortable using Claude, ChatGPT, Jasper, or similar for content generation (you know how to prompt effectively and edit AI output)
- Technical curiosity: You can learn new AI tools quickly, evaluate if they’re worth the cost, and integrate them into workflows
- Data-driven mindset: You track everything, measure CAC religiously, and can articulate what’s working based on data
- Self-starter mentality: You thrive with autonomy and experiment with new AI tools without needing approval for every test
- Excellent written English (because you’ll be editing AI-generated content for quality)
Why Join Dokumentive?
Build with AI from Day One: You’re not fighting legacy processes or convincing executives to try AI. You’re building an AI-powered marketing engine from scratch with full autonomy to experiment and iterate.
Massive Output Leverage: With AI tools, you’ll produce the output of a 3-4 person marketing team. Your work gets amplified 10x, which means your impact on revenue is 10x what it would be in a traditional role.
Stay on the Cutting Edge: We’ll invest in your AI tool stack ($200-300/month budget). You’ll experiment with the latest AI prospecting, content, and automation tools. You’ll become an expert in AI-powered B2B marketing—a skillset that will be invaluable for the rest of your career.
Direct Line to Revenue: In larger companies, marketing is 5 steps removed from closed deals. Here, you’ll see your AI-generated campaigns turn into qualified leads, demos, and closed deals within weeks.
Career Growth: As we scale, this role expands. You’ll hire and train others on your AI marketing playbook, own the entire US market strategy, and potentially move into a Director/VP role as the “AI marketing expert” who built our growth engine.
Learn from a Founder: Work directly with a 20+ year Microsoft Dynamics veteran who understands both the technical product and the sales motion. You’ll learn B2B sales, SaaS economics, and how to build a bootstrapped business.
Flexibility: Remote work, flexible hours, results-focused culture. We care about qualified leads generated and CAC metrics, not hours logged or how many tools you use.
Realistic Targets: This isn’t a “generate 500 leads per month” fantasy role. Our targets are based on math: 21-27 clients at $700 CAC = 60-80 qualified leads per quarter. Achievable with AI-powered systems.
Application Process
To Apply:
- Send your resume and a brief cover letter to: [email address]
- In your cover letter, answer these three questions (keep it under 500 words total):
- AI Experience: What AI tools have you used for marketing/prospecting/content? Share a specific example where AI helped you achieve better results or 10x your output.
- 90-Day AI Plan: How would you use AI to generate 20 qualified leads per month for an AP automation product targeting US mid-market manufacturers? Sketch out your AI tool stack and approach in bullet points.
- Why This Role: Why are you interested in an AI-first marketing role at an early-stage company versus continuing to use AI within a larger organization?
Equal Opportunity
Dokumentive is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from candidates of all backgrounds, experiences, and perspectives.
